Leaders in SMEs and startups need to be aware of the potential value of talent branding for enhancing the prospect of attracting high quality job seekers, and should try to identify the unique attributes which your organisation can offer to prospective employees.
This 36 pages handbook is a four-step guide to talent branding. It is an extremely useful and a practical guide in the hands of recruiters at all the levels, as well as HR professional.
WHY THIS HANDBOOK
The problem is that sourcing talent is a big issue for SMEs. After all your organisation is competing against big names, the brand names and cool companies, and in order to attract top quality candidates it’s important to build a strong employer brand and robust employee value proposition. A favourable employer brand image positively influences applicant attraction.
When you are busy building your business, growing fast and dealing with all the ramifications of expansion it can be hard to find time to think about your recruitment processes. Branding is crucial for the successful establishment of your reputation as a company. Likewise, talent branding is as crucial if not more in talent acquisition, retention and building strong employer reputation.
A strong talent brand showcases the culture of the organisation, the collective, commonly shared understanding of the organisation’s distinctive values and characteristics. These define a place where good people want to work.
All of these starts with the STEP ONE
